Product Design Leader building and scaling
UX organizations for the enterprise.
UX organizations for the enterprise.
Fortune 500 Retail / B2B Cybersecurity / Startup-to-Enterprise Scale / Design-Led AI
Product design executive with 25+ years leading UX organizations in Fortune 500 retail, B2B cybersecurity, and startup-to-enterprise environments. Specializes in UX strategy, design systems, organizational design, cross-functional product delivery, and design-led AI workflows. Grew enterprise digital user base by 100% in 4 years.
Experience
Jan 2022 – Jan 2026
Dollar General × Agilitee | Remote
Sr. Director of Product Design — Embedded via Agilitee
- Owned UX strategy and execution across App, Web, POS, OMS, and in-store platforms for a Fortune 500 retailer — grew MAU from 6M to 12M+ in 4 years.
- Built and scaled a multidisciplinary design and research team across multiple product pods in 3 years; drove 130%+ YoY engagement growth.
- Reversed double-digit engagement decline via myDG Wallet redesign; drove Cash Back to nationwide rollout — nearly 200% YoY clip growth.
- Established tokenized design systems for two retail brands with shared component architecture and Figma workflows adopted across engineering.
- Influenced executive roadmap through embedded research and CDO, Product, and Engineering partnerships; stood up Agile UX operating model.
Dec 2016 – Jan 2022
Swimlane | Louisville, CO
Sr. Director of UI/UX
- Built the UI/UX function from zero to full design team in 5 years, scaling through Series A, B, and C while defining standards, processes, and culture.
- Led end-to-end product design for enterprise B2B SOAR platform serving Fortune 500 security teams; improved analyst efficiency by 35%.
- Partnered cross-functionally with Product and Engineering to define UX standards that supported the platform's growth from Series A to Series C.
Jun 2013 – Dec 2016
Anabliss | Denver, CO
Sr. Interactive Director
- Led digital strategy and design team at boutique agency; pioneered the embedded product designer model at SendGrid that became the foundation for enterprise engagements.
- Owned full project lifecycle — from strategy through delivery — across a diverse client portfolio including Denver Public Schools and Prime Health.
- Spearheaded product design for The Aspen Institute's Core Ready Schools, enhancing user engagement by 68% through intuitive self-assessment tools within 12 months.
2004 – 2013
Earlier Career
- Digital Director at Greenhouse Partners; Co-founded and led GreenTent Web Design & Marketing for 8+ years, growing it from startup to sustainable business.
— References available upon request —